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Vkro Bar
Boho rooftop bar
Project type
Brand design
Date
April 2024
Brief overview
Vkro Bar, in the heart of Belgrade, is a relaxed rooftop boho bar with vibrant street style. The branding project aims to create a visual identity that reflects its laid-back atmosphere. This includes designing a fitting logo, producing engaging social media content, and developing marketing materials that highlight its unique blend of comfort and street-style cool. The goal is to position Vkro Bar as the go-to spot for those seeking a trendy yet unpretentious place to unwind.
Target audience
The target audience for Vkro Bar is young adults aged 20-35 who love a relaxed, trendy spot to hang out. They enjoy vibrant, street-style atmospheres, great views, and casual environments for socializing with friends. Active on social media, they appreciate unique experiences and are likely to share them online.
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